Interactive websites are redefining the way we engage with movies. Lately, I've observed a shift in movie marketing. A transition from passive viewing i.e. trailers and posters, to active participation. Websites like "Rataalada" for 'The Batman' movie exemplify this trend, offering a labyrinth of clues and mysteries that extend the narrative beyond the cinema.

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Unlocking Layers Beyond the Screen

Interactive websites serve as gateways into the film's universe. They offer a multi-layered experience that traditional trailers cannot provide. For instance, the 'Westworld' website allowed fans to immerse themselves in the show's fictional theme park, blending reality with fiction in a way that accentuated the show's themes.

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Active Participation

Turning viewers into participants is a game-changer. Netflix's 'Black Mirror: Bandersnatch' exemplifies this. Viewers navigated through the story, making decisions that impacted the narrative. This interactivity didn't just tell a story; it made the viewer a part of it.

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Building Community

The Slusho website, linked to the "Cloverfield" film, was an innovative marketing tool that extended the movie's narrative beyond the screen. It offered an immersive experience, with detailed information about the fictional Slusho drink and hidden clues related to the film’s storyline. This interactive platform engaged fans in the Cloverfield universe, encouraging exploration and discussion, and transformed them from passive viewers into active participants in the film's enigmatic world.

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Case Study - The Riddler’s "Rataalada"

The Rataalada website captivated fans well before 'The Batman' was released. Fans deciphered riddles, delving deeper into the Riddler's mind. This wasn’t just a promotional stunt; it was an integral part of the film’s narrative, enhancing the overall experience.

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